About

Built for complexity, consequential change and high-caliber judgment.

This work depends on trust, context and continuity. That’s why we’re built around senior practitioners who stay close to the work: the people helping frame the question are also involved in shaping the path forward.

We bring academic depth, operational experience, applied imagination and senior judgment to decisions that have to hold up in futures still taking shape. Through strategic foresight, systems design and transition design, we help leaders see what is changing, redesign what their organizations need to become and move with clarity.

We are most useful when the question is messy and the answer has to work across people, operations, culture and time.

The team

The team brings credentials, methods and experience. But what clients remember is harder to name: the moment when a messy question becomes legible, when the room suddenly sees the shape of the problem differently and the next move becomes clearer.

Denise Worrell

Managing Principal

Brings unusual pattern recognition, operational reality and disciplined imagination into the same conversation.

Heather Benoit

Director, Foresight + Innovation Design

Brings quiet command to complex questions, helping rooms move from scattered to sharper.

Jennifer Teed

Sr. Director, Strategy + Chief of Staff

Brings the connective intelligence that turns scattered priorities into sustained momentum.

Crystal Jackson

Director, Strategic Design

Brings human insight to the places where systems, services and emotions collide.

Adam Cowart, PhD

Director, Transition Design

Maps long-term change into pathways organizations can begin moving toward now.

Tom Rau

Senior Foresight Lead

Connects weak signals, technological change and long-range strategy into clearer choices.

Jessica Murray

Senior Experience + Service Designer

Translates lived experience into service strategies that make systems easier to navigate.

Aurora Silva

Program Coordinator

Coordinates the people, timelines and details that keep the work moving.

Shannon Langrand

Founder + CEO, Langrand

Finds the narrative thread that helps people believe in, remember and act on change.

The work is future-facing, but the value is immediate: better decisions, stronger alignment and change the organization can actually move with.

Shannon LangrandFounder + CEO, Langrand

Reinvention-to-market strategy

We are part of Langrand, an independent brand and strategy firm that helps organizations clarify who they are, build market credibility and earn trust.

That connection carries business reinvention through to story and expression, so new strategies and operating models become clear, actionable and compelling to employees, customers and stakeholders.

Visit Langrand’s brand site ↗

The next hard question is coming.

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