Work
Futures prototyping + adoption

Making the future tangible before it arrives.

Using immersive future environments to help frontline staff experience and embrace the future in the present.

Helping a workforce experience a future they could not yet picture.

We partnered with the nation’s leading cancer center to help frontline clinicians experience a possible future of nursing shaped by intelligent systems, robotics and ambient technologies — not through presentations or strategy documents, but through direct immersion inside a full-scale prototype of a future work day.

The goal was to help staff rehearse a future that many could not yet clearly picture for themselves.

How do you move quickly from friction to adoption?

The situation

The challenge was not technical. It was psychological.

Leadership was exploring how intelligent systems, robotics and ambient technologies may reshape care delivery over the next decade. But many clinicians approached the topic cautiously.

Some feared surveillance, loss of autonomy or replacement by automation. Others struggled to imagine how these technologies might realistically fit into care delivery.

What the organization needed
  • Surface resistance early, before implementation
  • Make abstract future concepts emotionally tangible
  • Identify adoption barriers before scaling
  • Help clinicians imagine themselves inside future workflows
  • Explore where human judgment and connection must remain central
  • Build trust in emerging human–synthetic collaboration
What we built

Making transformation visible, tangible and testable.

We designed and constructed an experiential future environment that translated long-range foresight research into a realistic nursing experience set in 2035.

Nurses moved through a working care environment where intelligent systems, robotics and ambient technologies were integrated into everyday workflows.

The experience grounded emerging technologies inside familiar clinical routines, helping participants explore and test possible futures in practice.

A panoramic view across the prototype environment: an AI-driven clinical decision-support screen on the left, a lift-assist exoskeleton on display in the middle and clinicians in conversation around a robotic infusion stand with an ambient sepsis-risk dashboard projected onto the wall behind them.
Inside the rehearsal
  • AI-generated shift briefings delivered via earpiece
  • Collaboration with synthetic clinical co-workers
  • Robotic delivery systems within the workflow
  • Ambient monitoring and automated documentation
  • Future care artifacts embedded throughout the environment
  • Structured reflection on what should remain human
  • Observation of more than 1,000 frontline participants
  • Large-scale qualitative insight capture across the experience
Design posture

Making the future experiential instead of abstract.

Most organizations communicate transformation through mandates, frameworks and presentations. But when the future feels abstract, people often default to the systems they already know.

This work explored a different approach: helping organizations rehearse future ways of working before they are expected to adopt them.

And participants weren’t only experiencing the future — they were helping to author it. Feedback channels woven throughout the environment turned immersion into co-creation, helping leaders surface the insights needed to refine future staff and patient experiences.

The ‘What did we miss?’ feedback wall inside the prototype environment: a wooden pegboard covered in rolled paper scrolls left by participants, with stations alongside for writing and recording additional ideas.
What changed

From passive resistance to active participation.

The most important shift was not technological. It was psychological.

Many participants entered the experience skeptical or uncertain about the role intelligent systems may eventually play in care delivery. But once future workflows became tangible, the conversation began to shift.

Instead of asking “Will this replace us?” nurses began asking “When can we make this happen? And how can I shape this?” — shifting skepticism into participation.

A pair of tall glass tubes mounted on a wooden shelf inside the prototype environment, under a headline that asks ‘As a nurse, how do you feel about the future?’ The left tube, labeled ‘Light,’ is full of feathers dropped in by participants who think technology will remove burden and create space for human care. The right tube, labeled ‘Heavy,’ is collecting metal balls dropped in by participants who think technology will dictate work and reduce connection. The contrast in tube contents is the room’s collective sentiment, made visible.
What the experience surfaced for leadership
  • Adoption barriers identifiable before rollout
  • Emotional friction points within future workflows
  • Workflow tensions across human–system coordination
  • Areas where human oversight remained essential
  • Opportunities to reduce cognitive and administrative burden
  • Conditions needed for trust in human–synthetic collaboration

People move faster when the future feels tangible.

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